The phrase references a specific promotional campaign employed by a local news outlet to highlight significant prize giveaways. These contests, often involving substantial prizes like vacations, vehicles, or cash, aim to increase viewership and engagement with the broadcasting station.
Such initiatives serve as powerful marketing tools, generating considerable public interest and potentially boosting ratings. Historically, media organizations have utilized similar tactics to attract and retain audiences, leveraging the allure of high-value items to distinguish themselves from competitors.
