This refers to a local source of information in a specific Wisconsin city. It typically encompasses advertisements, announcements, and articles related to retail businesses and consumer activities within that geographic area. Such publications serve as a conduit between local merchants and the community they serve, providing updates on sales, events, and new offerings. An example would be a weekly printed publication containing grocery store flyers, coupons for local restaurants, and announcements for community events.
These sources of information are important for several reasons. They foster community engagement by keeping residents informed about local commerce. Local businesses benefit from increased visibility and direct access to their target audience. Historically, such publications have been a cornerstone of local economies, providing a platform for small businesses to thrive and connect with their customers.