The phrase represents a common rhetorical device used to preface information delivery. It involves presenting a positive development alongside a negative one, often regarding the same subject or person. For example, there might be progress in a project’s initial stages, but unforeseen budget constraints could emerge simultaneously.
This approach to communication can soften the impact of unfavorable information by providing a balanced perspective. Acknowledging both positive and negative aspects can foster transparency and build trust. Historically, this technique has been employed in various fields, including journalism, business negotiations, and interpersonal communication, to manage expectations and mitigate negative reactions.
