The phrase describes promotional pricing on alcoholic or non-alcoholic beverages offered by establishments like bars and restaurants that are located in proximity to an individual’s current location, specifically on Wednesdays. These reduced prices are often designed to attract customers during a typically slower business day. An example would be a discounted price on draft beer at a local pub every Wednesday evening.
The appeal of these offers stems from the potential for cost savings and the opportunity to socialize without incurring significant expense. Historically, midweek promotional activities have been used as a strategy to increase revenue and foot traffic during periods of lower demand. Establishments benefit by generating income and attracting repeat customers, while consumers gain access to affordable leisure options.
