Facebook offers distinct content sharing formats: ephemeral updates and a perpetually updating stream. The former, disappearing after 24 hours, prioritizes informal, real-time glimpses into a user’s day. The latter serves as an aggregated collection of posts from connected profiles and pages, designed for sustained visibility.
Understanding these formats is crucial for effective communication. Ephemeral content fosters immediacy and engagement through limited-time offers or behind-the-scenes perspectives. The persistent stream facilitates sustained brand building and information dissemination via articles, videos, and other shareable media. Each supports different strategic goals.