Fox News, like many online news organizations, sometimes requests an email address before granting access to articles. This practice allows the media outlet to build a direct relationship with its readership. The collection of contact information can be implemented on specific articles or sections of the website.
The request for email addresses serves several purposes for the organization. It enables the news provider to personalize content delivery through email newsletters, offer targeted advertising, and gather data for audience analysis. This data can then inform editorial and business decisions. Historically, news organizations relied on subscriptions and newsstand sales for revenue; the digital age necessitates alternative strategies to monetize content and understand audience demographics.